Bumkins Baby
Mid-Level Graphic Designer
Overview
Design work featuring emails, icons, refreshed packaging, and marketing campaign collateral. Showcases collaboration with Marketing, Production, and Art Team to create cohesive and effective designs.
Design Focus
Digital
Packaging
Marketing
Timeline
Dec. 2019
2020
Jan. 2021
Bumkins Baby
Mid-Level Graphic Designer
Overview
Design work featuring emails, icons, refreshed packaging, and marketing campaign collateral. Showcases collaboration with Marketing, Production, and Art Team to create cohesive and effective designs.
Design Focus
Digital
Packaging
Marketing
Timeline
Dec. 2019
2020
Aug. 2021
Bumkins
Innovative Digital and
Print Design
Overview
Bumkins is a company known for designing fun and functional baby products. As a Graphic Designer, I initially focused on email design and creating digital assets like web banners and ads.
Over time, my role evolved into refreshing packaging, leading the visual direction of marketing campaigns, directing and editing product launch videos, and overseeing all aspects of email design.
Throughout these projects, I collaborated closely with the Marketing Director, Production Manager, and Art Team to ensure cohesive and impactful design outcomes.
Design Focus
Packaging
Marketing
Timeline
Dec. 2019
2020
Aug. 2021
Role
In-House
Email Design
Engaging and Responsive
Typography, photo editing, and illustrations were used to align each campaign with marketing objectives and brand guidelines, optimizing layouts for maximum engagement.
Logo Design
Engaging and responsive
Typography, photo editing, and illustrations were used to align each campaign with marketing objectives and brand guidelines, optimizing layouts for maximum engagement.
EMAIL DESIGN
Utilizing Type, Imagery, and Illustrations
PACKAGING
Product Packaging Refresh
A cohesive and visually appealing redesign that effectively communicated the brand’s evolution to customers.
The goal: update both the look and structure of the packaging. Involvement from concept to final photoshoots, ensured the images would stay true to the overall vision. Gift boxes were also designed to include sets of dishware and bibs.
In addition to refreshing existing product packaging, new products also needed similar packaging designed.
Packaging Design
A multi-Product refresh
The goal: update both the look and structure of the packaging. Involvement from concept to final photoshoots, ensured the images and design would stay true to the overall vision. I also designed packaging for new products and gift boxes, which included sets of dishware and bibs.
Packaging Design
A Multi-Product Refresh
The goal: update both the look and structure of the packaging. Involvement from concept to final photoshoots, ensured the images and design would stay true to the overall vision. I also designed packaging for new products and gift boxes, which included sets of dishware and bibs.
Illustration
50+ Icons Designed
Custom icons created for Bumkins’ digital catalog and to be used for other digital and print purposes. These icons made it easier to understand product features quickly and made products more accessible.
ICON DESIGN
Enhancing Visual Communication
Custom icons created for Bumkins’ digital catalog and to be used for other digital and print purposes. These icons made it easier to understand product features quickly and made products more accessible, facilitating informed purchasing decisions for customers.
Marketing design
Creative Direction
Marketing Campaigns for product launches with assets that include: website banners, B2B and B2C emails, print materials, social media graphics, and launch videos. Once initial concepts were approved by Art Director and Marketing team, continued responsibility was given for overall campaign look and feel.
Icon Design
50+ Icons Designed
Custom icons created for Bumkins’ digital catalog and to be used for other digital and print purposes. These icons made it easier to understand product features quickly and made products more accessible.
MARKETING CAMPAIGNS
Providing Creative Direction
Marketing Campaigns for product launches with assets that included: website banners, B2B and B2C emails, print assets, social media graphics, and launch videos. Brainstorming and conception began with a moodboard and an email draft that led the overall look of all other assets.
Once approved by the Art Director and Marketing team, sole responsibility was given for continued overall campaign look and feel, B2C web banners, all emails, and videos.
Product Launches
Born This Way Foundation
Tangerine and Pineapple
Mickey and Minnie Dishware
Ocean Collection
Jungle Collection
Toy Story Bibs
Camping Collection
Born This Way Foundation Collab
Born This Way Foundation Collab
New prints launch for waterproof products and #BeKind21 collaboration
Emails
Emails
Marketing Design
Creative Direction
Marketing Campaigns for product launches with assets that include: website banners, B2B and B2C emails, print materials, social media graphics, and launch videos. Once initial concepts were approved by Art Director and Marketing team, continued responsibility was given for overall campaign look and feel.
Born This Way Foundation
Web Banners
Emails
Web Banners
Web Banners
Print Material
Print Material
Print Material
Tangerine and Pineapple
Tangerine and Pineapple
Emails
Emails
Emails
Instagram Stories
Web Banners
Instagram Stories
Web Banners
Web Banners
Disney Dishware
Disney Dishware
Instagram Stories
Ocean Collection
Emails
Instagram Stories
Ocean Collection
Emails
Emails
Emails
Web Banners
Web Banners
Web Banners
Jungle/Toy Story Collection
Jungle/Toy Story Collection
Jungle/Toy Story Collection
New prints launch for waterproof products and new Disney products in familiar print
Emails
Emails
Emails
Web Banners
Web Banners
Web Banners
Camping Collection
Camping Collection
Emails
Emails
Emails
